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Dave Cook
Vice President at Insight Partners
Dave Cook is the Vice President of Marketing at Insight Partners, a role he has held since July 2023. He is based in the San Francisco Bay Area and focuses on advising scale-stage portfolio companies on marketing and growth strategies. Cook has extensive experience in consumer marketing, specializing in areas such as consumer acquisition, user experience, and social marketing.1
Professional Background
Before joining Insight Partners, Cook served as the VP of Growth & Self Service Marketing at Slack from May 2021 to April 2023, where he built and mentored a team of over 25 professionals across various marketing functions. His previous roles include:
- Head of Demand Generation and Growth Marketing at Slack (Nov 2019 - May 2021)
- Head of Growth Marketing at Plaid (Jan 2018 - Nov 2019)
- Vice President of Marketing at MessageBird (Aug 2017 - Jan 2018)
- Head of Global Acquisition Marketing & Demand Generation at Dropbox (Dec 2015 - Aug 2017)
- Head of Global Online Marketing at Atlassian (Jan 2013 - Dec 2015)
Cook's career spans various significant companies in the tech industry, where he has developed expertise in building marketing strategies and driving customer growth through innovative campaigns and analytics.1
Education
He holds a Bachelor’s degree in Communications with a focus on Marketing from Brigham Young University, completed in 2000.1
Skills and Expertise
Dave Cook is recognized for his proficiency in:
- Consumer acquisition
- User experience design
- A/B testing
- Cross-selling strategies
- Social media marketing
His comprehensive background positions him as a key player in shaping effective marketing strategies for tech companies.1
