Dasha Shigaeva

Dasha Shigaeva is a seasoned digital strategist with over 15 years of experience in digital marketing for renowned brands and products. She has successfully spearheaded and managed more than 300 digital campaigns for companies such as BOSCH, Johnson&Johnson, Imperial Tobacco, Danone, Carlsberg, UNICEF, and Colgate Palmolive, accruing 7 Effie awards and numerous creative accolades.

Dasha's expertise lies in her deep understanding of business requirements, leveraging data-driven consumer insights from a plethora of research tools, employing performance-based solutions, analytical thinking, and incorporating a hint of Zen philosophy into her strategies. She specializes in markets across Eastern Europe (Ukraine, Russia, Kazakhstan), digital product launches, and comprehensive analytics.

In addition to her digital prowess, Dasha is an avid traveler and digital nomad, having ventured to more than 200 cities in 50 countries. Her interests extend beyond the digital realm to include a passion for IDM music and global cuisine.

Currently, Dasha is actively seeking opportunities in freelance digital marketing projects encompassing consumer and market research, strategy development, media planning, and analytics. She is also open to engagements related to training, lecturing – both in-person and online, and providing press commentaries on digital marketing trends in Ukraine and Eastern Europe.

Dasha's educational background includes a BBA in Marketing from the International Christian University in Kiev, supplemented by specialized studies in Digital Product Marketing Pro at Projector School. Throughout her career, she has held various roles in leading organizations, such as being a Digital Marketing Tutor/Lecturer at KAMA, IKRa, VSHK, BeFirst, Mirtec, and YouScan. She has also served as a Growth Marketer at Elin.ai, a digital strategy tutor at VSHK and CIM - The Chartered Institute of Marketing, a Strategy Head at Smartica/Skykillers, and a Digital Product Manager at New Social Communications, Mediamarket Group (MMG), and more.

Dasha Shigaeva's diverse background, coupled with her extensive experience and proven track record in digital marketing, make her a valuable asset for any project requiring top-tier digital strategy, market insights, and innovative solutions.