Robby Towns

Robby Towns is a seasoned professional in the creative services industry, boasting over 20 years of experience. He is the Co-Founder and Head of Strategy at GoodCopBadCop, a creative services firm he launched in September 2019 in partnership with Nada Taha, founder of Blind Copy Creative. The firm collaborates with various artists and brands, including notable names like BRELAND and TikTok, focusing on innovative strategies in the music and entertainment sectors.

Towns holds a Bachelor's degree in Business from the University of Tennessee and a Master's degree in Music Business from New York University. He has also completed a Blockchain Strategy Programme at the University of Oxford, reflecting his interest in emerging technologies such as blockchain and AI.

Before founding GoodCopBadCop, Towns had a significant career at KPMG, where he managed high-profile client engagements. He also founded NestaMusic in 2010, providing strategic consultancy services to clients in the music industry, including Columbia Records and Spotify. Additionally, he served as the Director of Songwriter Relations at Spotify, where he developed key strategies for engaging with songwriters and publishers.

Throughout his career, Towns has been active in various industry initiatives, including the Music Business Association, where he contributed to the development of the first universal Music Metadata Style Guide. He has also participated in numerous music industry trade missions and events, further establishing his influence in the field.12