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Steve McDermott
Internet Equity Research at Bank of America
Steve McDermott is a marketing pioneer with over 20 years of experience in building and advising world-class brands, specializing in translating consumer insights into impactful brand strategies, communications, and activations to drive brand and business growth.
He has excelled in social media marketing, achieving exceptional results for clients with Facebook campaigns ranking in the 97th and 100th percentiles according to Datalogix and Nielsen.
His expertise includes crafting effective strategies for brand growth using social, mobile, and big data, advising Fortune 500 clients in the Americas and Europe such as Coca-Cola, Procter & Gamble, Google, and IBM.
Steve is known for his training sessions on digital strategy, marketing, and business strategy, as well as his role as a brainstorming facilitator with a deep understanding of the science of creativity.
He possesses extensive experience in retail strategy, shopper strategy, brand positioning, brand identity, package design, and exploring and capitalizing on new product innovation opportunities.
With a strong background in CPG brand management, international exposure in Latin America and Europe, and proficiency in Spanish, Steve McDermott brings a diverse skill set to the table.
His academic journey includes studying at Instituto Internacional in Madrid, completing his MBA at NYU Stern School of Business, and earning a BA from William & Mary.
Throughout his career, Steve has held key positions in notable organizations, serving as the Founding Partner at GR0WTH DR1VERS, and holding roles at prominent companies such as The Boston Consulting Group, VaynerMedia, PepsiCo, and Unilever.
