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    Darrin Helsel

    Competitive Insights Leader Positioning Companies for GTM Success

    Darrin Helsel is a highly qualified market research and competitive intelligence management professional with a strong track record of applying data-driven insights to drive product innovation, customer acquisition, and business strategy. With a focus on maximizing resources and building cross-functional relationships, Darrin excels in leading research engagements and developing effective marketing and go-to-market strategies. With a wealth of experience in leadership, customer experience, pricing, and packaging, Darrin's expertise spans across various domains like quantitative and qualitative research, brand positioning, and strategic planning.