Danielle Worthman

Danielle Worthman is a marketing professional with over 10 years of experience in operations, digital marketing, and growth.1 She currently serves as the Director of Marketing Operations at Headspace, where she leads Marketing Operations for Enterprise Marketing, including both Headspace for Work and Ginger.1

Prior to her current role, Worthman held several positions:

1. Senior Manager Marketing Operations at Headspace (November 2021 - February 2022)
2. Senior Manager of Demand Generation at Ginger (August 2020 - November 2021)
3. Co-Founder of And Also Agency (June 2017 - November 2019)
4. Senior Digital Marketing Specialist at CoreSite (January 2017 - June 2017)
5. Marketing Coordinator at CoreSite (December 2014 - January 2017)1

During her time as Senior Manager of Demand Generation at Ginger, Worthman was responsible for building and optimizing the operational strategy of Ginger's Marketing Automation solution and Demand Generation process.1 She worked closely with Sales Operations to optimize lead flow between Hubspot and Salesforce, ensuring efficient lead follow-up and maintaining the funnel.1 Additionally, she supported the company's Digital Ad campaigns, ABM campaigns, and reporting and analytics.1

Worthman's expertise includes marketing operations, demand generation, digital marketing, and strategy development for B2B technology firms. She has demonstrated success in lead generation, pipeline growth, and implementing effective marketing strategies across various roles in her career.1