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Hannah Lapin
Senior Demand Generation Manager at Visio Lending
Hannah Lapin is a seasoned marketing professional currently serving as the Senior Demand Generation Manager at Visio Lending, a role she has held since January 2019. Based in the Austin, Texas area, she leads the marketing team, overseeing vision, strategy, budget, and results of brand positioning and campaigns. Her efforts have significantly contributed to the company's growth, achieving an 87% year-over-year growth in direct business and a 70% increase in lead generation during her tenure.1
Before her current position, Hannah worked as a Demand Generation Manager at Visio Lending from July 2017 to January 2019, where she successfully increased lead generation by 31% within a year and managed multiple targeted campaigns.1 Her career also includes roles such as Marketing Coordinator at Little River Healthcare and various internships that provided her with extensive experience in marketing and event management.1
Hannah holds a degree from the University of Texas at Austin and has over ten years of experience in demand generation and digital marketing, showcasing her expertise in creating effective marketing strategies that drive engagement and growth.1