Danielle Hatchett

Danielle Hatchett is an experienced social media and content strategist currently working as a Social Media Strategist II at ACT (American College Testing).12 She has over 15 years of experience in digital strategy, social media management, content creation, and communications planning.1

Professional Background

Current Role: Danielle currently serves as a Social Media Strategist II at ACT, where she contributes to the organization's digital marketing efforts. In this role, she has:

• Partnered with ACT to generate 4.4 million impressions across Twitter, Instagram, and Facebook
• Gained 3,500 new Twitter followers through organic social media strategy
• Run a 200-participant Twitter Space on first-generation education equity, gaining 1.3 million impressions and trending in the Top 5 nationally1

Previous Experience: Prior to her role at ACT, Danielle has:

• Operated her own consulting firm, Danielle Hatchett Consulting, LLC, since January 2018
• Worked with clients such as AARP, Pattern Energy, Economic Club of New York, and Menopause Made Modern (MMM)
• Served as a Digital Strategist for Organic Fusion Media1

Expertise and Achievements

Danielle is known for:

• Developing and implementing digital, content, and social media marketing strategies
• Driving significant increases in organic engagement and follower growth across various social media platforms
• Creating and managing social media campaigns for high-profile events and organizations
• Training leadership, field staff, and allied organizations on digital organizing and social media best practices1

Content Creation

As part of her role at ACT, Danielle contributes to the organization's content strategy. She has authored articles for ACT's newsletters, including a piece titled "No Social Media, No Problem: How to Reach Audiences on Social Media When Channels Aren't Permitted at Your Organization" in the August 2024 ACAC Newsletter.2

Danielle Hatchett's LinkedIn profile can be found at linkedin.com/in/daniellehatchett, where she describes herself as a "Content / Social Media Strategist | Helping small creative businesses develop engaging content to tell their story online".1