Kati Heffield
Kati Heffield is a social media strategist and owner of Say Something Marketing. She possesses a Master's degree in Marketing from the University of Edinburgh, a Bachelor's degree in Communication Studies from the University of North Carolina at Wilmington and has studied Media Studies at Swansea University. Kati is a seasoned professional, having worked in various positions such as Marketing Director at Chick-fil-A Carolina Pavilion/Carolina Place Mall, Social Media and Web Marketing Strategist at Eleven Mass Media, among others. She has also worked as a VIP Coordinator Intern for the Rock'n'Roll Edinburgh Half Marathon at Competitor Group and as a Special Events Intern at Greater Good Productions. Kati has in-depth knowledge of social media platforms and knows how to develop effective social media strategies that generate leads and sales for small businesses. She ensures her clients achieve their business goals through online community expansion, email list growth, customer service, and more. Kati is a goal-oriented professional who can handle content development, graphic design, copywriting, scheduling, monitoring, and interacting. Her job is to get your business more business and she makes sure to track KPIs to measure progress and make adjustments accordingly.