Renee Montpetit

Renee Montpetit is a Senior Social Strategist at McKinney, an advertising and marketing agency.2 As a social strategist, she specializes in developing and implementing social media strategies for brands.

Professional Background

Renee describes herself as driven by curiosity and fascinated by the evolution of digital communication.2 Her expertise lies in leveraging social media platforms to create engaging campaigns and drive brand awareness.

Notable Work

One of Renee's significant projects was the "Stuffed People" campaign for Little Caesars:

• This TikTok-focused campaign promoted Little Caesars' new Pepperoni Stuffed Crust pizza.1
• The campaign involved creating life-sized stuffed doppelgangers of people, filled with felt pepperoni and cheese.1
• It aimed to generate excitement and engagement on TikTok, competing with other brands and viral content.1

Recent Achievements

In March 2024, Renee shared news about McKinney receiving recognition from Ad Age, expressing pride in being part of the team that earned this accolade.3

Skills and Approach

Renee's approach to social media strategy involves:

• Leveraging platform-specific features and trends
• Creating authentic, engaging content
• Collaborating with influencers and creators
• Analyzing social media performance and user behavior

Her work demonstrates an understanding of how to create viral moments and generate buzz around products using social media platforms, particularly TikTok.1