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Daniela Briem
Senior Business Consultant bei Plan.Net Group
Professional Background
Daniela Briem is an accomplished marketing and branding professional with over a decade of experience successfully applying neuroscience and behavioral psychology across various industries, including e-commerce and startups. Throughout her career, Daniela has demonstrated her prowess in experimental market research and brand management, establishing herself as a leading figure capable of creating targeted behavioral strategies that drive digital service offerings to new heights with quantifiable results. Her expertise lies in utilizing behavioral economics to craft innovative solutions that cater to consumer needs while maximizing business impact.
Currently, Daniela is leveraging her extensive knowledge and skills as a Senior Business Consultant at Plan.Net Group, where she collaborates with clients to enhance their brand experiences and marketing strategies. Prior to this role, she served as the Brand Lead at IconicFinance GmbH, where she was instrumental in shaping the brand’s identity and value propositions in a competitive market.
Beyond her branding roles, Daniela has also fulfilled the role of Team Lead Brand at ottonova, further showcasing her leadership in guiding teams to achieve outstanding results in brand perception and consumer engagement. Her career has also included significant contributions as a Senior Manager in CRM at ottonova, as well as her earlier position as Senior Manager of Digital Direct Marketing at PAYBACK GmbH, a reputable entity that is part of the American Express Group.
Throughout her professional journey, Daniela has consistently demonstrated her commitment to driving brands forward by conducting in-depth research into consumer behavior and market trends. Her strategic insights have earned her respect in the industry, and her ability to communicate complex ideas clearly makes her an asset to any team.
Education and Achievements
Daniela's academic credentials are as impressive as her professional accomplishments. She pursued her Ph.D. in Natural Sciences, specializing in Cognitive Neuroscience and Clinical Psychology, at the prestigious Universität Konstanz, where she graduated magna cum laude. This academic background provides her with a solid foundation in understanding how individuals think, feel, and act—insights that she effectively applies to her marketing and branding initiatives.
In addition to her Ph.D., Daniela completed her Master of Arts (Magister Artium) in German Studies, Literature, Art and Media, also at Universität Konstanz. This diverse educational background not only enhances her marketing expertise but also enriches her understanding of cultural nuance and consumer sentiment, both of which are crucial in brand management.
Daniela has also contributed to the academic community as an honorary lecturer for brand psychology, consumer perception, and corporate reputation at Hochschule Macromedia (Macromedia University of Applied Sciences). This role allowed her to share her extensive knowledge with aspiring marketing professionals and engage with the next generation of thinkers in her field.
Achievements
Daniela Briem’s career is marked by several notable achievements and contributions to the marketing industry. With her unique blend of skills in neuroscience and behavioral psychology, she has effectively transformed how brands approach consumer interactions and marketing strategies.
As a Senior Manager of Digital Direct Marketing at PAYBACK GmbH, she played a pivotal role in developing campaigns that not only increased engagement but also drove significant revenue growth for the company. Her analytical approach and creative mindset were vital in managing targeted campaigns that resonated with diverse customer segments.
During her tenure as Senior Manager at ottonova, Daniela was recognized for her ability to manage cross-functional teams and deliver results that exceeded expectations. Her leadership qualities have made her a sought-after professional in the industry, consistently leading high-performing teams to success.
Daniela's innovative spirit was on full display when she launched several experimental market research projects that have since been replicated across various organizations for their efficacy in understanding consumer behavior. Her dedication to bridging the gap between science and marketing practice highlights her commitment to continuous improvement and excellence.
In summary, Daniela Briem is a highly respected marketing and branding expert who brings a wealth of experience and knowledge to her work. Her academic background, professional journey, and dedication to the field make her a leading authority in applying neuroscience and behavioral insights to marketing strategies. With a career defined by innovation and success, Daniela continues to impact the landscape of strategic marketing and brand development.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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