Paula Pereira

Paula Pereira is a recent graduate from the University of Pennsylvania's Master of Behavioral and Decision Sciences program, with a keen interest in the intersections of marketing strategy and behavioral science.

With a background in behavioral sciences, communication, marketing, brand strategy, consumer psychology & neuroscience, and strategic business management, Paula is well-equipped to apply consumer insights to brand and product management in the food and beverage industry.

Her interests span market and consumer behavior research, psychology and neuroscience, organizational behavior, e-commerce and digital strategy, sustainability, entrepreneurship, and empowering female professionals worldwide.

Paula has gained professional experience as a Manager in Insights & Category Development at Tim Hortons, and has previously worked in research and marketing roles at organizations like The Wharton School, CÃNA, Talent Resources, Falconi, Image Revolver, and Africa.