Dan Whiting

Expert in content, data, and AI for marketing

Dan Whiting is the Senior Manager of Membership Engagement and Communications at MMA Global, a marketing trade association. He has extensive experience in public policy, communications, and marketing, spanning over 26 years. His expertise includes developing strategic communication campaigns, digital fundraising, crisis communications, and managing teams.

In addition to his role at MMA Global, Whiting owns YWC Ventures LLC, where he provides digital marketing services focusing on causes and open-source technology. He also serves as a marketing consultant for various organizations, helping them enhance their communication strategies and member engagement efforts. His background includes significant roles in media relations and communications for notable organizations, including The Linux Foundation and the Washington Council on International Trade.1

Whiting is passionate about using content, data, and AI to improve marketing efforts and is also an aspiring comedy writer and artisan woodworker.1

Experience

Owner at YWC Ventures LLC (June 2016 - Present), Marketing Consultant at MMA Global (January 2024 - Present), Marketing Advisor at Farlinium (December 2022 - Present), Communications and Membership at Washington Council on International Trade (November 2022 - Present)

Director, Media Relations and Communications at The Linux Foundation (August 2022 - September 2022), Lead Editor and Content Manager at The Linux Foundation (February 2022 - August 2022), Director, Community Impact at National Fragile X Foundation (January 2017 - February 2022), Senior Strategist at ADG Creative (September 2011 - June 2016)

Education

B.S. in Human Resource Management from University of Idaho (1991 - 1996), Executive MBA from Quantic School of Business and Technology (2017 - 2018), M.A. in Entrepreneurship from Regent University (2004 - 2006)