Dan Smith

Dan Smith is a seasoned marketing executive currently serving as the Chief Marketing Officer (CMO) at Walker Advertising—Legal Marketing Solutions. He has a robust background in both B2B and B2C marketing, with a particular focus on developing effective growth strategies and cultivating customer loyalty.

Professional Background

• Walker Advertising: As CMO, Dan leads all marketing initiatives and teams, focusing on innovative strategies within the legal marketing sector.
• Grubhub: He previously held the position of Head of B2B Marketing and Strategic Partnerships, where he was instrumental in driving business growth.
• Angie's List: Dan served as Vice President of Marketing, contributing to the company's branding and customer engagement efforts.
• NAC Direct: He co-founded this company and held the title of Executive Vice President, showcasing his entrepreneurial spirit.
• Playboy Enterprises: As Senior Vice President of Digital Marketing, he developed digital strategies that enhanced consumer engagement.
• Encyclopaedia Britannica: Dan also served as Senior Vice President of Consumer Marketing, where he focused on expanding the brand's reach.

Dan holds a Bachelor of Science degree in Marketing from the University of Illinois Urbana-Champaign. His extensive experience spans various industries, demonstrating his adaptability and expertise in marketing leadership.123