Benjie Clarke

Head of Lifecycle Marketing at Hairstory

Benjie Clarke is a seasoned Marketing and Platform Executive with over 10 years of experience in successfully building brands, managing live services, developing and executing digital marketing strategies, and building teams. He has a passion for fusing data, creativity, and technology to drive growth through scalable solutions. Clarke has a BA Hons in Art and Design from Central Saint Martins College of Art & Design.

During his career, Benjie has held various senior positions in top gaming and tech organizations. He was the Senior Director of Marketing at Jagex, Global Head of Product Marketing and Platforms at Plarium, Head of Global Publishing at NaturalMotion, Director of Mobile Publishing - International at Electronic Arts, UK & Ireland Regional Manager at Namco Bandai Networks Europe, and UK & Ireland Label Manager at Nokia. Additionally, he has also worked as a Digital Account Manager at Sony Music Entertainment.

Benjie's areas of expertise include brand development, digital marketing, CRM, content creation, platform management, strategic partnerships, app store optimization, and user acquisition. He has managed relationships with Apple and Google to create top-notch marketing strategies that have helped game publishers and platforms reach their business goals.

Experience

Head of Lifecycle Marketing at Hairstory (November 2022 - Present)

Interim Marketing Director - Lifecycle at Blue Apron (April 2022 - October 2022), Including roles at BARK, Nutrafol, Boosted, Inc., Shipt, Udemy, Life Line Screening, and American Home Shield