Heidi Irwin

Heidi Irwin is the Director of Marketing at Penn Medicine Lancaster General Health, a position she has held since March 2015. Based in the Greater Harrisburg Area, she brings a wealth of experience in digital marketing, branding, corporate communications, and public affairs. Her role involves developing and managing the strategic marketing plan and budget for the health system, as well as implementing campaigns to enhance brand awareness and achieve business goals.12

Irwin has a strong background in various marketing roles, having previously served as the Director of Digital Marketing at Geneia and the Director of Experiential Marketing at Capital BlueCross. Her expertise includes building digital communities, integrating marketing channels, and leading strategic initiatives that deliver measurable results.13 She is recognized for her leadership skills and ability to foster collaboration among teams to drive marketing success.23