Dan Griffith

Dan Griffith is the Founder and CEO of GoDGtal, a company that specializes in digital marketing for flooring companies.12 He brings nearly 30 years of experience in marketing, product, and sales to his role, having worked in both large corporations and entrepreneurial ventures.1

Background and Experience

Dan's background is rooted in the retail flooring industry. He and his family ran a multigenerational retail flooring business for many years before transitioning to digital marketing.2 This experience gives him unique insights into the challenges faced by home services businesses, particularly in the flooring sector.

GoDGtal and Related Ventures

GoDGtal is part of the "Grow Family of Companies" founded by Dan Griffith.2 These companies include:

1. GoDGtal for Flooring Companies: Focuses on digital marketing for flooring retailers.2
2. Grow DGTAL: Provides marketing services for mature software and technology companies.2
3. Grow With Dan: Offers fractional sales and marketing services, as well as coaching and advisory services.2

Approach and Expertise

Dan's approach combines traditional retail experience with modern digital marketing strategies. At GoDGtal, he helps clients:

• Identify ideal customers using a "marketing framework"
• Produce conversations with potential customers
• Improve marketing ROI by focusing on digital channels

His expertise has reportedly helped businesses cut advertising budgets while increasing average sales and improving conversion rates.2

Personal

Dan resides in Greenville, South Carolina with his wife Becky and their four children. He enjoys coaching youth sports and traveling.1 His LinkedIn profile indicates he is based in the Greenville-Spartanburg-Anderson area of South Carolina.2