Dan Benniman

Dan Benniman is a senior professional in the marketing industry, currently serving as the Senior Director of the Marketing Practice at Gartner.1 He is known for his expertise in helping Chief Marketing Officers (CMOs) solve critical business challenges.4

Professional Background

Dan is described as a personable, high-integrity sales professional with a proven track record of exceeding targets.1 He has extensive experience working with C-Level executives at Fortune 500 companies, which likely contributes to his current role in advising CMOs.1

Areas of Expertise

Dan's expertise spans several key areas in marketing:

1. Digital Marketing Strategies: He shares insights on top digital marketing strategies, particularly for growing SaaS, Medtech, and Diagnostics companies.3

2. Brand Health Measurement: Dan has recently discussed new ways to measure brand health in 2024, highlighting Gartner's six-point brand health framework.2

3. Marketing Insights and Trends: He regularly posts about the latest trends and strategies in marketing.5

Professional Approach

Dan's LinkedIn profile and posts suggest that he is:

• Results-oriented: With a history of exceeding targets in sales roles.1
• Strategic: Focused on helping companies grow from small to big, with experience in omni-channel sales and marketing.3
• Knowledgeable: Regularly sharing insights and frameworks from Gartner's research to help marketers improve their strategies.25

Dan Benniman's LinkedIn presence reflects his role as a thought leader in the marketing space, consistently sharing valuable insights and strategies to help marketing professionals navigate the evolving landscape of their field.