Dan Croxen-John

Dan Croxen-John is a seasoned professional with over 20 years of hands-on experience in e-commerce, specializing in conversion optimization and experimentation for various industries like retail, finance, travel, and SaaS.

As the co-author of 'Ecommerce Website Optimization,' now in its 2nd edition, Dan has established himself as an authority in the field, sharing his expertise as a conference speaker across the US, Europe, and Africa.

He holds a Diploma in Direct and Interactive Marketing from the Institute of Direct Marketing, along with a diverse educational background that includes studies in Web Analytics at The University of British Columbia, an MBA from the University of Bath, an MSc in Information Systems from the University of Brighton, and a BA in Social Policy from the University of Sussex.

Dan is the Founder and CEO of AWA Digital, a renowned experimentation and conversion agency, where he leads a team dedicated to optimizing digital strategies for clients in diverse sectors.

Throughout his career, Dan Croxen-John has held key roles in various organizations, including serving as a Fellow at the Institute of Direct Marketing, Co-Chair of the Examination Committee at the Digital Analytics Association, and as a Member of the Catalogue Exchange Advisory Board.

His contributions extend beyond the business realm, as he has also been involved in charitable initiatives, having served as Vice Chair at York and District Mind, demonstrating a commitment to both professional excellence and community involvement.

With a rich background encompassing leadership positions in prominent companies like Bradshaws Direct, Great Little Trading Company, Route One, Microgen-Kaisha, and IBM Global Services, Dan brings a wealth of experience and expertise to the table.