Chris Goward

Chris Goward, Founder & CEO at WiderFunnel Marketing Optimization

Chris Goward is the Founder and CEO of WiderFunnel Marketing Optimization, a conversion rate optimization (CRO) agency. He is a renowned expert in CRO and the author of the book "You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing".46

Career Highlights

• Launched WiderFunnel in 2007 and led the company to become a leading CRO agency, working with clients like HP, Microsoft, The Motley Fool, and Dollar Shave Club.4
• In September 2021, WiderFunnel was acquired by Sideshow Group in the UK, joining other like-minded, evidence-based companies.5
• In February 2023, Chris announced a progression of WiderFunnel's leadership team and a change in his role.3

Expertise and Contributions

• Chris is a pioneer in the field of CRO and has developed a systematic approach called the LIFT Model for optimizing websites and digital experiences.2
• He frequently shares his insights and strategies through speaking engagements, blog posts, and his book "You Should Test That".46
• Chris emphasizes the importance of data-driven decision making and running experiments to validate hypotheses, rather than blindly copying competitors.1

Education and Certifications

• Chris holds a Bachelor of Science degree in Computer Science from the University of British Columbia.2