Dan Clifford

Dan Clifford is the Chief Marketing Officer (CMO) at ResetSmile, a company that provides affordable partial dentures online.13 He is a seasoned marketing professional with over 20 years of experience in building iconic brands and driving profitable customer growth.23

Career Highlights

Dan Clifford has an impressive track record in marketing leadership roles across various industries:

• Current Role: CMO at ResetSmile, where he leads global marketing, communications, and e-commerce strategies.13

• Previous Positions:

  • CMO at EvaClean Infection Prevention (July 2021 - Present)
  • CMO at Mansur Gavriel, a luxury leather goods brand
  • SVP of Marketing and Customer at J.Jill
  • SVP of Marketing at EXPRESS
  • Various roles at Victoria's Secret, including Vice President

Expertise and Achievements

Dan Clifford is known for his expertise in:

• Brand development and positioning
• Implementing and driving marketing strategy
• Omni-channel marketing
• Boosting brand awareness, market share, and profitability
• Creating and revamping loyalty programs1

Some of his notable achievements include:

• Increasing qualified lead generation by 102% at EvaClean
• Growing online revenue by 15% and conversion by 70% at Mansur Gavriel
• Fueling 11% customer growth at J.Jill, contributing to a 10.5% sales increase
• Driving 9% revenue growth at EXPRESS after revamping their digital strategy
• Helping Victoria's Secret scale from $3.2B to $7B by reimagining market strategy and unlocking innovation in the digital and mobile space12

Education and Background

Dan Clifford studied Journalism at The Ohio State University. He began his career in advertising, working at agencies such as Havas Communications and Resource Ammirati / IBMiX, where he worked with clients like Apple and P&G.2

Throughout his career, Dan has focused on understanding customers, strategically differentiating brands, and forging lasting customer relationships, primarily in B2C omni-channel business models.23