Ulrika Alforsen

Ulrika Alforsen is the Head of Growth at Oculos AB, a company specializing in CRM (Customer Relationship Management) and MarTech (Marketing Technology). In her role, she is responsible for leading the strategic development and execution of customer success initiatives and new business opportunities within the organization.12

Her professional background includes expertise in loyalty programs, marketing automation, and customer experience strategies, which she actively engages with through various industry events and discussions.35 Ulrika is also noted for her involvement in fostering team growth and recruitment within Oculos, emphasizing the importance of building a strong team to support their strategic goals.4

Ulrika Alforsen's educational background includes studies at Berghs School of Communication, enhancing her skills in marketing and communication strategies.6 Her LinkedIn profile reflects a commitment to advancing the fields of CRM and MarTech while contributing to innovative customer engagement solutions.