Erica Forristal is a dynamic marketer and strategic thinker, with over 10 years of diverse experience working for leading companies such as Unity, LinkedIn, Disney Parks & Resorts, Morgan Stanley, and WorkRamp. She has primarily worked in B2B SaaS product marketing but has also gained expertise in digital marketing, SEO/SEM, growth, and product operations. Erica's passion for problem-solving, cross-functional collaboration, and customer impact has been the driving force behind her success.

Her specific areas of expertise include early lifecycle product validation and research, strategy development, pricing model optimization, competitive deep dives and market research, voice of the customer aggregation, product launch management, and operational and customer program deployment.

Erica studied Political Science - International Relations from the University of California, Los Angeles. She is currently serving as Manager, M&A Integration at Unity, where she previously worked as Product Marketing Lead - Analytics & Player Engagement. She has also worked as Head of Growth & Product Marketing at WorkRamp and as Product Marketing Manager, and Product Operations Manager at LinkedIn. Prior to that, she worked in various roles at The Walt Disney Company, including Marketing & Strategy Associate- Growth & Emerging Businesses and Search Engine Marketing & Optimization Associate. Erica has also worked as a Financial Services Associate at Morgan Stanley Wealth Management and as an Entertainment and Communications Intern at Malaria No More.

Overall, Erica's extensive experience and diverse skill set make her an expert in her field. Her passion for innovation, customer satisfaction, and cross-functional teamwork has enabled her to drive impactful results and thrive in all her professional endeavors.