Nelly Rinot is a marketing executive with more than 20 years of experience launching and growing high-tech companies. She is the founder of Atrea, a startup that seeks to revolutionize B2B marketing by creating a more unified, collaborative, and high-performing culture. After working as a CMO-as-a-Service consultant for many VCs and startup CEOs, Rinot successfully helped Kustomer and Hyperscience achieve hyper-growth as VP of Marketing. Rinot holds an MBA in International Marketing from The University of Manchester and a BA in Business Administration from Ben Gurion University. She has held senior marketing roles in well-known tech companies such as Radware, RR Donnelley, and NICE. Rinot is a prolific blogger and can be reached at nelly.rinot@atrea.io.