Indiana University Bloomington

Director, Product Insights at Target

American Cancer Society

MANAGING DIRECTOR, STRATEGIC INSIGHTS

Established industry leading Insights organization delivering data-driven Consumer Research and Insights to drive brand loyalty, sales and repeat purchases.  Grew the team from supporting a few categories to all of Target's Owned Brands.  Impacting 40+ brands across $27B annual business.  Team size of 25+ people.

Established team and led development of the digital app, Studio Connect.  Nominated for Apple's Editor Choice Award,  the app was featured in Fast Company, and the app and team were featured in Target's Annual All Team Meeting.

Target

PRODUCT, BRAND, AND PACKAGING INSIGHTS, DIRECTOR

Lead a team of Engineers and Technical Designers responsible for the creation of Target’s internally branded products resulting in $1B+ annual sales.  

Lead a team of Product Development Managers responsible for portfolio management, resource planning and the development approach for target’s internally branded products from concept to shipment. 

Reinvented 78% of decorative home businesses.

PRODUCT DEVELOPMENT l PROJECT MANAGEMENT - FURNITURE, LIGHTING,  WALL DECOR, SR. GROUP MANAGER

Developed, hired, and launched Product Development Manager roles and Development Coordinator roles across all of Home and Hardlines.

Led a team of Engineers, Technical Designers and Product Development Managers resulting in $1B+  annual sales.

PRODUCT DEVELOPMENT I PROJECT MANAGEMENT - TOYS, SPORTING GOODS, PETS, ESSENTIALS, GROUP MANAGER

Established, hired, and led a newly established capability.  Implemented strategies and initiatives to drive innovation and maximize efficiencies for over 200+ Product Design and Development Team Members.

OPERATIONS AND STRATEGY PRODUCT DESIGN AND DEVELOPMENT, GROUP MANAGER

Owned P&L (profit and loss) responsibility for multiple multi-million dollar businesses (table linens, kitchen towels, toss pillows, & throw blankets).

Led a large cross functional team to deliver on the guest experience through product development, promotional strategies, packaging, sourcing and in store presentation for multiple multi-million dollar business.

Launched Exclusive Design partnerships Rachel Ashwell’s Shabby Chic, Thomas O’Brien, Isaac Mizrahi.

MERCHANDISE BUYER, LEVEL 3, DOMESTICS

Owned P&L responsibility for multiple multi-million dollar businesses within boys’ apparel.

MERCHANDISE BUYER, LEVEL 2, CHILDREN'S APPAREL

Managed a team of Business Analysts and Merchandise Specialists that effectively managed, planned, and forecasted inventory that support multi-million dollar businesses.

INVENTORY PLANNING MANAGER, SPORTING GOODS AND LUGGAGE

Owned P&L responsibility for boys pants and shorts.

MERCHANDISE BUYER, LEVEL 1, CHILDREN'S APPAREL

Developed inventory flow strategies from analysis of selling patterns and inventory levels.

Received company award for roll out of box strategy for shoes.

Cristina Notermann