Gabriel Shepherd

Gabriel Shepherd is the Head of Marketing at Codingscape, a remote-first software company.12 He has a proven track record of building and leading marketing teams, with experience across American, Asian, and European markets.

In his role at Codingscape, Shepherd has been instrumental in driving the company's marketing efforts. In 2023, he led a small, scrappy team that made significant improvements to the company's marketing strategy.1 Some of their key achievements include:

1. Redesigning the company website from an early 2000s look to a more modern design
2. Implementing weekly content production
3. Setting up automated marketing operations
4. Launching focused ad campaigns
5. Developing Ideal Customer Profiles (ICPs) and buyer personas
6. Mapping out the buyer's journey to build a global brand for Codingscape

Future Marketing Plans

Under Shepherd's leadership, Codingscape's marketing team has ambitious plans for 2024, including:

• Increasing participation in industry conferences, events, and speaking engagements
• Updating the website hierarchy and creating industry-specific landing pages
• Developing direct comparisons to showcase Codingscape's strengths against competitors
• Producing more curated content from team members

Background and Experience

Before joining Codingscape, Shepherd had worked with some of his current colleagues in previous roles. For instance, he and Cole, another team member, have known each other for over 10 years and have worked together at three different companies, including Codingscape.1

Shepherd's professional experience includes roles at notable organizations such as SXSW, HoshoCon, and LaunchKey.3 He also runs a passion project called VegasBuilt.3

Gabriel Shepherd's LinkedIn username is indeed gabeshep, as mentioned in the query.2 He is based in the Las Vegas Metropolitan Area and has over 500 connections on the platform.2