Cristina Jacinto

Cristina Jacinto is currently the Business Lead at Hearts & Science, a media agency that is part of Omnicom Media Group. She has been instrumental in shaping the agency's approach, which focuses on creating tailored solutions to meet the evolving needs of advertisers in a complex media landscape. Under her leadership, Hearts & Science emphasizes the integration of emotional connections between brands and consumers, leveraging data and technology to enhance these relationships.12

Before joining Hearts & Science, Cristina held various roles in the media and marketing sector, including positions at OMD España, where she served as an Account Director and Manager, and as a Senior Media Planner. Her background reflects a strong commitment to continuous learning and adaptation in the dynamic fields of marketing and communication.3

Cristina is based in Madrid and is passionate about developing her career in environments that require innovation and strategic thinking. She is also an advocate for incorporating sustainability into brand strategies, recognizing its importance to modern consumers.13