Craig Lawrence

Craig Lawrence is an analytics professional and optimization (CRO) specialist with over 10 years of experience in the industry.

He excels in delivering digital optimization solutions by conducting deductive research to identify opportunities to enhance customer experience through testing and personalization strategies.

Craig has a strong background in building and maintaining analytical infrastructures, data visualization, and social media influencing.

His expertise includes combining quantitative and qualitative data sets to improve conversion funnels, analyzing KPIs and funnels using platforms like Google, Adobe, and IBM.

He is experienced in running tests and personalizations through various tools such as Optimizely, VWO, Adobe Target, Google Optimize, and A/B Tasty, among others.

Craig leverages behavioral platforms like ContentSquare, HotJar, CrazyEgg, and others for heatmapping, session recording, polling, and surveying to extract valuable insights.

He is adept at implementing and maintaining tags to support digital infrastructures and ensure data integrity using tools like Google Tag Manager, Adobe Analytics, and Tealium.

In addition to his professional roles, Craig is also known for his social media influencing skills, particularly on Instagram, where he has successfully built and supported brands.

Craig Lawrence's educational background includes studies in Media Studies, Business, English Language at Solihull Sixth Form College, and Media Studies, Business, English Language, English Literature, and IT at Tudor Grange Secondary School.

He completed a Bachelor of Arts degree in Media Studies with a 2:1 from Staffordshire University.

Throughout his career, Craig has held key positions such as Experience Optimization Director and CRO Specialist at Resolution Digital, Optimisation Manager at Spark44, Senior Digital Analyst at Spark44, and various other roles at organizations like Spark44, Cogent Elliott, and Know Precision.

He has also worked as a Cast Member at The Disney Store, showcasing his versatility and diverse skill set.