Craig Taylor

Craig Taylor is a Conversion Rate Optimisation consultant with a focus on process, strategy, and best practices. He specializes in conversion rate optimisation best practices, strategy development, delivery of full-service optimisation programs, A/B testing, multivariate testing, behavioural targeting, segment-based targeting, personalisation, reporting & analysis, and using Adobe / Omniture marketing suite tools. Craig holds an MSc in E-Commerce Technology from Glasgow Caledonian University and a BA in Economics & Politics from the University of Strathclyde. He has held various key positions such as Conversion Rate Optimisation Lead at nobi.digital, Co-Founder at CalCamper Campervan Hire, and roles at novomine, Adobe, Omniture, GSI, Macsa ID, S.A., Pioneer Language School (Japan), and Eco7 Language School (Barcelona).