Boston College

Marketing technologist, enterprise architect, and digital strategist

Muse Platforms helps people find purpose through digital performance to create inspiration, innovation, insight, and impact in the world one moment at a time.

Our passion is in democratizing technology to ensure that all dimensions of life have a voice in the data produced by software.

Muse Platforms offers Digital Transformation Programs, Products and Center of Excellence (COE) advisory services so that you can FOCUS on creating BUSINESS VALUE. We specialize in helping enterprise leaders form foundations for future-proof business models while reducing cost and risk, providing reliable and consistent data, and accelerating innovation.

We are an international group of engineers, marketers, organizers, data scientists, and creative practitioners headquartered in NYC who leverage leading platforms (e.g. Adobe Experience Platform), practice disciplines (e.g. data science, analytics, customer experience, marketing automation) and new channels (Voice, CTV) to better know your audience, maximize your performance and create differentiating business outcomes.

Muse Platforms

Founding Tech CEO & AI Product Manager

Cybersecurity for Executives at Ithaca College

Ithaca College Cybersecurity Advisory Board Member

TA Digital

Vice President, Data

Build and Manage the Digital Experience and Analytics practice with a focus on delivering high value Adobe Analytics, Target, and Audience Manager implementations and ongoing structured programs for our clients.

Identifying strategic data-driven services that will allow clients to grow their business
Assisting clients in defining digital experience and analytics needs and developing solutions to solve those challenges.

Creating frameworks and methodologies for our Center of Excellence (COE)  approaching major strategic issues, building on and leveraging existing TA Digital intellectual capital and developing innovative solutions to bring to market.

Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution road maps.

Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.

Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

Determining new opportunities among existing clients, and participating in new business initiatives
Providing support, coaching, and training to assist in the career development of direct reports and the broader team.

Director of Digital Experience & Analytics

Client Facing Sales Support– Work with sales account team, interfacing directly with clients. Build trusted advisor relationships, understand clients’ business challenges and propose solutions. Client facing work will include:

Advising clients on how leverage best practices and best platforms to achieve company marketing, branding and content related objectives.

Develop High Level Designs and Architectures– Create and document digital marketing solution architectures that address client business problems and can be used to ensure a smooth transition from presales to delivery

Ability to promote the value proposition of the Adobe Platform (multi-solution) approach with clients and compare with other Digital Marketing solutions. Discuss all the Adobe Cloud solutions in business value terms in the context of use cases.

Collaborate in leading discovery days and deliver resulting proposed Digital Roadmaps to customers

Create Proposals– Develop Professional Services Estimates, Adobe Product Proposals, SOWs (Statements of Work), At-a-glance documents, business cases and RFP responses

Customize and Deliver client-facing Adobe Product Demos

Sales Planning– Work with management and sales teams to develop account prioritization and support strategies that will ensure a long term trusted relationship status

Partner Relationship Management– Develop healthy and trusted relationships with key partners in the geography

Billable Consulting– Provide services as part of client projects that are billable, usually in a project oversight mode

Intellectual Property Development– Contribute to the development of intellectual property and industry recognition (white papers, speaking engagements etc.)

Sirius Computer Solutions

Solution Architect, Adobe Platform

Muse Platforms is an innovation agency that powers Voice as a Platform (VaaP) products and other digital solutions with AI / artificial intelligence.  It impacts the IT world by serving diverse markets with a commitment to inclusion and social justice.

We are a collaborative of thinkers, artists, technologists, engineers, and organizers that bring with us a multi-disciplined approach to providing solutions with measurable impact to meet your goals and beyond in the digital age.

Together, we achieve the results you want.

Founder / CEO / Multi-Solutions Architect

•	Global Digital Strategist Lead for CEM solutions with SME in Personalisation & Analytics. Developing CEM solutions that are optimized for performance, cost, and quality with strategic roadmaps for Digital Transformation. Omni-channel Solutions include Analytics, Tag Management, Data Management Platforms (DMPs), Data Supply Platforms (DSPs), A/B testing, MVT testing, Personalisation, Dynamic Content Optimisation, Next Best Action, Voice of a Customer, and CMDM (Customer Master Data Management) or “One Customer Profile”
.
•	Global Practice Architect Lead for CEM Digital Marketing Strategy and Architecture including Ad Tech online/offline cookie matching, DSP/3rd Party data integration, omni-channel analytics, W3C Compliant Tag Management, Data Management Platform Pii data normalization, SEO, Accessibility, A/B and MVT Optimization, and Personalization.

•	Established Virtusa CEM Digital Marketing Consulting Products & Overall Practice with a focus on Financial Services and Telecom

•	Business Development and Pre-Sales Approach and Methodology Development

Virtusa

Senior Architect, Head of Digital Marketing

SECTOR: SOFTWARE - ADVISORY SERVICES

• Own technical communications with prospects including solution demonstration, responding to RFP/RFI and training over a Web conference or onsite.

• Serve as architect and consult with account team to develop architectural solutions for customers.

• Provide technical pre-sales and solution engineering support to Kaltura representatives, documenting customer use cases and technical requirements and then proposing a unified solution

• Maintain current and in-depth knowledge of the entire Kaltura platform and offerings.

• Lead design sessions with strategic clients, detailing high level design plans to the Kaltura team through specifications, site diagrams, and wireframes.

• Strategically engage the broader technology and developer community, identifying new business development, sales, and developer opportunities

• Consult existing clients to review use of Kaltura products and identify up sell opportunities

Kaltura

Director of Solutions Architecture

SECTOR: SOFTWARE - ADVISORY SERVICES

• Solutions Architect and trusted advisor for a diverse roster of clients

• Digital Strategist driving search optimization, monetization initiatives, and end user training for enterprise Adobe Marketing Cloud customers.

• Apply advanced expertise in a variety of programming languages, such as XHTML, CSS, XML, JSON, JavaScript, JQuery, JSP, Perl, PHP, and Java

Adobe Systems

Senior Consultant, Digital Strategy

SECTOR: STARTUP, ADVISORY SERVICES

• Applied open source technologies and superior technical skill to build affordable web solutions for start-ups and non-profit organizations, establishing online presence and elevating brand awareness for clients in a variety of industries

• Drove maximum ROI by designing innovative and effective website designs intended to capture and hold the attention of visitors, leading to higher levels of engagement and lead conversions

• Served a key role as a translator, bridge builder, and team leading developer, serving multiple functions within an organization or while serving as a trusted advisor and consultant

SubGeeks

Founder

SECTOR: NONPROFIT TECHNOLOGY

• Effectively managed multiple user experience projects, with a focus on usable organization, navigation systems, taxonomies, and user interfaces for products; Gained invaluable experience developing and managing product roadmaps, BRDs, and PRDs

• Provided strategic input, guidance and expertise on delivery of key initiatives, User Experience budget, and development of a formal UX function in TSG

• Engaged in detailed User Experience analysis and research to define, focus, and clarify information architecture, content strategy and implementation tactics

• Implemented UX deliverables as needed, including conducting usability tests, analyzing and presenting findings, conducting contextual inquiry, leading working sessions and developing blue prints/wireframes

• Outstanding performance recognized with the California Digital Inclusion Award, MultiMedia Content, 2009

• Pioneered the launch of the Web Production department, forming strategic partnerships with IT to establish this new business department dedicated to innovating new media for multiple web properties of the organization, including TechSoup.org

• Directed all aspects of web media, design, and development as well as the Enterprise Content Management system, Rhythmyx, a dozen instances of Drupal sites, and a re-architected, .NET framework infrastructure including Telligent Community Software

TechSoup Global

Senior Manager, User Experience & Web Production

SECTOR: NONPROFIT TECHNOLOGY
SENIOR PROJECT MANAGER
• Charged with meeting the challenge of developing and maintaining a formally-identified set of projects for TechSoup

• Contributed to the successful launch of the Program Management Office, administrating the portfolio management process for the TechSoup Site Overhaul Initiative

• Worked with program business analysts to coordinate the entire project lifecycle of multiple projects, including development of scope, business requirements, functional and technical specifications, development, testing and implementation

PROJECT MANAGER, INFORMATION SYSTEMS
• Recognized with a Certificate of Excellence for outstanding performance and lasting contribution in spearheading the ACD Queue and ChangePoint Upgrade simultaneously (May –November 2006)

• Established sound project management practices throughout organization, driving measurable gains in efficiencies

• Developed documentation models to govern management and reporting functions across all projects

• Oversaw and provided leadership for several simultaneous projects of differing sizes with diverse teams; managed day-to-day workflow and overall schedule for project team and consultants

• Defined, tracked, and administered project budgets, analyzed and managed project risks, and communicated effectively with all members of the team to convey critical information to the proper channels, including staff notifications and directors

• Collaborated with business analysts to coordinate the entire project lifecycle, including development of scope, business requirements, functional and technical specifications, development, testing and implementation

• Coordinated testing and QA activities and training for both end users and IT administrators for all projects

Sr. Project Manager

SECTOR: STARTUP, ADVISORY SERVICES

• Pioneered the launch of this web development collective, dedicated to the design of open source web tools, applications, and online communities for the benefit of businesses and non-profit organizations

• Established the company’s written contracts, project business and technical specifications, policies and operational procedures, essentially creating a framework to govern the performance of all operations

• Managed staff of 5-7 architects and developers to meet goals/timelines specified by technical specifications for each system

SDO.NET

SECTOR: TELECOMMUNICATIONS

• Served as an Analyst for Customer Support Center during Start-Up phase of ISP operations at this telecommunications firm

• Fulfilled duties as Tester for launch of Netscape 2.0 Pacific Bell Software and ISP Network, identifying and reporting issues

• Leveraged superior subject matter expertise to lead training/mentoring of new hires in all aspects of technical support

FOUNDING MEMBER, QUALITY ASSURANCE DEPARTMENT
• Provided key guidance to empower the development and upgrade of Netscape software to automate the troubleshooting process, enabling near-instant feedback and reporting in the event of technical issues

• Analyzed and established priorities in addressing the customer’s complaints, needs, and repetitive problem areas

• Served as a member of the Information Architecture Team that established the initial web technical support presence for Pacific Bell’s initial customer base of two million

Pacific Bell Internet Systems

Technical Analyst

SECTOR: SOFTWARE AND HARDWARE DISTRIBUTION
• Established a $2MM PC Division of Mainframe Leasing Company, serving the needs of businesses, schools, and consumers throughout New England for new and used PC Hardware

Colleen Nagle