Colin Mitchell

Colin Mitchell is the Founder of Super Future Brands, a company he established in January 2023 and is currently leading in the Greater Chicago Area.1 With a rich background in marketing and brand strategy, Mitchell has held several high-profile positions throughout his career:

Career Highlights

Current Roles::

• Founder at Super Future Brands (January 2023 - Present)
• Chief Innovation Officer at VMG and Co-President at Virtue, VICE Media (March 2021 - Present)1

Previous Positions::

• Senior Vice President, Global Marketing at McDonald's (July 2019 - March 2021)
• Vice President, Global Brand at McDonald's (August 2016 - July 2019)
• Worldwide Head of Planning at Ogilvy & Mather (June 2009 - July 2016)
• North American Head of Planning at Ogilvy & Mather (June 2004 - May 2009)1

Professional Background

Mitchell's career spans over three decades, starting in London with BMP DDB and progressing through various planning and strategy roles in New York City. He has worked with major agencies like Ogilvy & Mather and notable brands such as McDonald's.1

Expertise

Colin Mitchell is known for his expertise in brand strategy, marketing innovation, and understanding audience dynamics. His experience ranges from traditional planning backgrounds to cutting-edge cultural and sub-cultural trend analysis.2

Recent Ventures

Before joining VICE Media, Mitchell co-founded PLTFRMR, a brand consultancy, in November 2020. This venture was later acquired by VICE Media in March 2021, leading to his current roles at the company.3

Colin Mitchell's LinkedIn profile, with the username colin-mitchell-b0517612, reflects his current position as Founder at Super Future Brands and his extensive experience in the marketing and branding industry.1