Neil Golden

Neil Golden is a former high-ranking executive at McDonald's who played a significant role in the company's marketing and growth strategies. Here are the key details about his career at McDonald's:

McDonald's Career

Neil Golden served as the Senior Vice President and Chief Marketing Officer (CMO) for McDonald's USA from November 2007 to September 2013.14 During his tenure as CMO, he:

• Contributed to record visitation, sales, profits, market share, and stock valuation for the company1
• Oversaw a $450 million national media spend2
• Led numerous customer-driven initiatives that transformed the business and brand2
• Achieved all-time highs in key financial measures, growing sales by 7%, customer visitation by 4%, and market share by 5%2

Other Roles at McDonald's

Before becoming CMO, Golden held various positions of increasing responsibility at McDonald's since 1989.3 Some of his previous roles included:

• Vice President of Business Planning & Research (2004-2007)2
• Vice President of Adult Brand Group (2002-2004)2
• Division Marketing Officer (1997-2001)2

Achievements

During his time at McDonald's, Golden:

• Spearheaded the design of a new product platform that added $400 million in incremental revenue2
• Launched and sustained a national "value" platform generating approximately $500 million in annual revenue since 20022
• Managed corporate sponsorships for major events and organizations like the Olympics, NBA, and NASCAR2

Neil Golden retired from McDonald's in February 2014 after a 24-year career with the company.45