Christopher Jerard

VP, Marketing @ Outside | Leading year two of Outside Festival & Summit | Founder/CEO at ROAM/Inkwell Media

Christopher Jerard is the Vice President of Marketing at Outside Inc., a company focused on outdoor lifestyle and media.1 3 With 30 years of experience in the outdoor business and media industry, Jerard leads experiential marketing initiatives that align with Outside's mission to inspire people to spend time outdoors.1 2

Key Responsibilities

Oversees various marketing areas, including experiential and event marketing3
Leads the development of the Outside Festival, a major outdoor industry event in Denver1
Drives projects that promote outdoor culture and establish Outside Inc. as an industry leader1

Professional Background

Founder and CEO of ROAM/Inkwell Media before joining Outside
Extensive experience in content marketing and outdoor industry4
Educated at the University of Colorado Boulder2

Notable Projects

Jerard has been instrumental in developing the inaugural Outside Festival, scheduled for May 31-June 2, 2024. This event aims to celebrate outdoor enthusiasts, bring together industry leaders, and showcase Colorado as a hub for outdoor recreation.1

Christopher Jerard's role at Outside Inc. involves creating innovative marketing strategies that encourage people to embrace outdoor activities and lead healthy, connected lives.