Christopher Jerard

Christopher Jerard is a seasoned professional with over 25 years of experience in media, excelling in marketing, sales, operations, events/experiential, editorial, creative, and production roles. He is deeply passionate about inspiring, educating, and engaging audiences through adventure, storytelling, and purpose-driven content to drive revenue growth.

Throughout his career, Christopher has demonstrated a remarkable ability to create and expand original and branded content across various platforms, genres, and formats, catering to millions of followers and significantly boosting revenue for his organizations and clients. He has a strong track record of managing revenue generation exceeding $40,000,000, particularly within the active lifestyle realm.

As the former VP of Marketing at Outside, Christopher oversaw key areas such as the Outside Summit and Festival, Event and Experiential Marketing, and the Outside Creator Network. Additionally, his entrepreneurial journey includes founding successful ventures like ROAM and Inkwell, both later acquired by Outside Interactive Inc. in 2021.

Currently, Christopher leverages his diverse skill set and vast experience as an intrapreneur at Outside, focusing on leadership, team-building, operations, sales, events, media strategy, editorial content, social media, data-driven content strategies, creator marketing, web3, and video production. He finds great fulfillment in being part of a dynamic team shaping the future of outdoor media, nurturing outdoor culture, and spearheading new product launches for Outside.

Christopher's educational background includes studying English and Creative Writing at the University of Colorado Boulder. His extensive professional journey encompasses roles like VP Marketing, Founder/CEO, Head of Digital Strategy, Chief Digital Officer, Director of Growth, Co-Founder, Editor, and Publisher at various esteemed organizations within the media industry.