Alison Guerrero

Alison Guerrero is a marketing professional with a strong background in developing and implementing entertainment and experiential marketing programs to enhance brand advocacy and revenue generation.

She holds a degree in BS Marketing from Santa Clara University and has gained extensive experience in various high-level positions within the marketing industry.

Alison has served as the Senior Director of Experiential Marketing at Pandora, where she oversaw the execution of cutting-edge entertainment and technology-focused initiatives from concept to implementation.

Prior to her role at Pandora, she held positions such as Director of Experiential Marketing & Live Production, Senior Manager Events B2B, and Account Director at different organizations.

Her expertise spans across areas such as concept development, budget management, strategy alignment, technology integration, social media utilization, and experiential event execution.

Alison Guerrero's career includes roles at Civic Entertainment Group, LLC, Tribal Brands, and Tribal Brands as the Senior Director of Experiential Marketing and Program Director respectively.