Alison Guerrero

Alison Baal Guerrero is a seasoned marketing professional currently serving as the Head of Experiential at Pandora, a position she has held since 2021.1 In this role, she oversees live events, virtual experiences, partnerships, and artist collaborations.1 Her full title at Pandora is Senior Director of Experiential Marketing, which she has held since 2020.13

With a background in strategic leadership, Alison specializes in the intersection of growth and experiential marketing.2 Her expertise lies in developing and implementing entertainment and experiential marketing programs to drive business objectives.

Prior to her current position, Alison has held various roles within Pandora's marketing department, including:

• Director, Experiential Marketing & Live Production
• Senior Manager, Experiential Marketing4

Alison's educational background includes a BS in Marketing from Santa Clara University.2 Her professional journey has equipped her with skills in strategic planning, event management, and brand marketing.

Based in the San Francisco Bay Area, Alison continues to lead Pandora's experiential marketing efforts, contributing to the company's growth and user engagement strategies.3 Her work involves creating immersive experiences that connect Pandora's brand with its audience, leveraging both live and virtual platforms to enhance the company's market presence.