Christopher Brockbank, CM, ICD.D

Christopher Brockbank is a seasoned business executive who has driven transformational results using innovative thinking and diagnostic and design methods. With experience holding senior executive positions at Firma Foreign Exchange, Sears Canada, Moneris, Just Energy, Sun Media/Quebecor Media, Sirius Satellite Radio, Bell, Nortel Networks, as well as working in numerous and diverse industries including Financial Services Payments, Retail, Media, Energy, Technology, and Telecommunications, in Canada, the US and the UK, Brockbank has proven to be unafraid of taking on any business or marketing challenge from startup to turnaround. He is known for his business strategy and customer advocacy, and strong belief in the art and science of marketing, sales and service.

Brockbank's specialties include marketing strategy, marketing planning, marketing team building, marketing communications, product marketing, customer relationship marketing, brand marketing, loyalty marketing, social media marketing, event marketing, PR, customer communications, B2B marketing, B2C marketing, direct response marketing, database marketing, SEO/SEM, online marketing, Big Data, and marketing analytics. He has studied at York University and the Institute Of Corporate Directors, in addition to completing a Bachelor of Business Administration in Marketing at Humber College.

Brockbank's passion for marketing has led him to hold various positions in the industry. As the Chief Commercial Officer at FIRMA Foreign Exchange, he oversees the business's commercial growth, offering strategic leadership for projects that actively contribute to the company's overall growth goals. He has also served as a mentor at the American Marketing Association (AMA), Toronto, and as Co-Chair Brand Strategy Council at the Canadian Marketing Association. Brockbank also worked as an instructor and course designer at the University of Toronto School of Continuing Studies, where he honed his teaching and leadership skills.

Overall, Christopher Brockbank's diverse background, industry expertise, and leadership experience make him a valuable asset to any team seeking marketing solutions that positively impact business goals.