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Cindy Chang

Media Strategy @ Hearts & Science - M.S. Integrated Marketing Communications, Northwestern University
Los Angeles, California, United States
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Cindy Chang is an accomplished marketer with expertise in brand management, retail strategy and consumer insights. She holds a Master of Science (M.S.) degree in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts (B.A.) in Communication and Media Studies from UC San Diego. Throughout her career, Cindy has honed her skills in marketing communications, social media marketing, product marketing, brand development, campaign management, go-to-market strategy & planning, B2B & B2C marketing, market research/data analytics, and cross-functional teamwork. Her passion for marketing has led her to work on projects for major companies including Intek America Inc., Beam Suntory, Kohler, MillerCoors and Igloo Products Corp. As a modern marketer, she leverages data to determine actionable insights that drive profitable growth while staying true to brand values. Cindy's experience includes positions such as Strategist, Media Strategy at Hearts & Science, Associate Strategist at Spark Foundry, Graduate Teaching Assistant, Marketing Management at Northwestern University, Graduate Marketing Intern, Retail Channel Optimization at Igloo Products Corp. and Associate Brand Manager at Intek America, Inc. Additionally, she has held internships in Publicity (Katalyst Public Relations) and Creative Services (CW6 - Bay City Television).


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