Rochester Institute of Technology

Monroe Community College

Creative Direction  -  Advertising  -  Marketing  -  Branding  -  Publishing  -  Account Management  -  Project Management

- International Marketing: Define, establish, direct, implement, and maintain global marketing initiatives, strategy, and plans throughout America, EMEA, and Asia-Pacific regions – 12 offices worldwide

- Graphic Design | Copywriting: Define, design, and maintain a library of multimedia marketing materials for global internal and external use including all collateral for trade shows, exhibitions, conferences, business presentations, meetings, QBRs, internal documents, QMS documents, quotes and proposals

- Branding: Develop, define, execute, and maintain global brand strategy and usage guidelines for international company 

- Content Marketing | Creative Direction: Create multi-lingual content to drive sales and promote brand awareness among target markets. Keep content relevant and up to date to generate interest and support SEO. 

- SEO: Search Engine Optimization across all online directories and listing sites including Google

- Website: Strategic creative direction, content creation, and UX development of new Corporate website. Monitor website analytics and manage content to drive sales and SEO. 

- Social media management

- Email Marketing: Create and monitor email marketing campaigns and analytics to drive lead generation, promote equipment and site sales, and events

- Measure and report success of marketing department to executive management 

- Anticipate consumer and industry trends to keep brand up to date in evolving technical infrastructure

- Analyze competitor and customer insights to ensure value add and unique positioning of corporate brand and initiatives 

- Manage and lead global marketing team through effective objective setting, delegation and communication 

- Ensure all marketing is compliant with QMS standards, guidelines, and certifications including ISO conformance

- Establish and maintain global marketing budget

PICS Telecom International

Global Marketing Brand Manager

- International Marketing: Create, direct, and implement global marketing initiatives and strategy throughout America, EMEA, and Asia-Pacific regions

- Graphic Design: Design, create, and maintain a library of multimedia marketing materials for global internal and external use including all collateral for trade shows, exhibitions, conferences, business presentations, meetings, QBRs,  and proposals

- Branding: Development and execution of brand strategy and guidelines for corporate rebrand 

- Content Marketing:  Create multi-lingual content to drive sales and promote brand awareness among target markets.  Keep content relevant and up to date to generate interest and support SEO.  

- SEO: Search Engine Optimization across all online directories and listing sites including Google

- Website: Strategic creative direction, content creation, and UX development of new (yet to launch) company website.  Monitor website analytics and manage content to drive sales and SEO.  

- Social media management

- Create and monitor email marketing campaigns and analytics to drive lead generation

Global Marketing Assistant

- Reputation Management: Enhance, monitor, and maintain brand reputation and online presence of 200 small to medium sized businesses in the United States and Canada. 
 
- SEO/SEM: Effectively manage major factors contributing to online rankings and maximize clients’ visibility on search engines such as Google, Yelp, and Bing. 
 
- Quarterly Meetings: Schedule & prepare for meetings with business owners.  Analyze and organize statistical information for presentation to clients. Ensure delivery of  value and client satisfaction.  
 
- Data Analysis:  Evaluate data from online tools to generate reports from Google Business Insights and Analytics.
 
- Marketing Campaigns:  Create and manage campaigns. Conduct research and implement new strategies for communicating with clients’ target customers.  Gather feedback via phone, e-mail, web-based portals, and comment cards.
 
- Online Reviews & NAP Consistency: Facilitate, manage, and monitor online business reviews and ensure correct consistent information across web directories.

- Establish and meet weekly goals

NEXT! Ad Agency | CGI Communications

Advertising Account Associate & Account Manager

- Client Management: Operate as point for contact for all client matters while building and maintaining strong client relations

 - Conflict Resolution: Manage and resolve problems by identifying cause and effect relationships and using sound judgement to generate effective and reliable solutions

 - Digital Asset Management: Maintain and facilitate digital file storage, retrieval, archiving, transfer and conversion of various file formats for proper output and workflow between publishers, buyers, and press

 - Project Management: Oversee and manage over 100 jobs at any given time as they progress in production from pre-press to finishing and shipping

 - Quality Assurance: Maintain and enhance critical quality standards to ensure all products are to client's specifications. Resolution of non-conforming product and creating change orders based on PEs and AAs, assemble samples, and inspect all pieces prior to shipping.

 - Production Workflow: Ensure timely workflow and seamless communication between all departments including pre-press, production, bindery, finishing, and shipping under strict deadlines.  

- Maximize operating efficiency and coordinate scheduling of jobs as they are worked by various departments, operators and equipment

Mercury Print Productions

Technical Account Manager

- Business Development: Creation, launch, and management of new business start-ups

 - Expansion: Established multi-media marketing campaigns to encompass all target markets, develop products, and generate new business

 - Sales + Business Strategy: Experience in delivering client-focused solutions based on customer needs

 - Lead Generation: Build sales for a portfolio of accounts to reach the company's target

 - Vendor Sourcing: Work with outside vendors to create contracts and monitor accounts payable

 - Marketing + Market Research: Networking, trade shows, promotions, webinars, branding, creative
design and direction, copy-writing, social media, blog, web, email, and video campaigns

 - Community Outreach: Work with non-profit organizations to promote and produce events for fundraising opportunities through planning and coordination

GMR Associates, Inc | Cutting Edge Marketing

Media Marketing Consultant

- Project Organization + Workflow Management

 - Inventory, Optimization, + Database Management: Create and collaborate products to support L.E.A.N  manufacturing and KANBAN system

 - Product Development: Support creating and implementing a web-to-print system

 - Diverse Experience In All Departments: Planning, imposing, customer service, scheduling, quality assurance,pre-press, digital production, offset printing, variable assets, book and CD divisions

 - Bindery + Production Operations

 - Design + Develop: Create ads and collateral for client and internal company use

Jr. Project Coordinator

- Support creative team processes to further productivity and increase workflow

 - Assist in story-boarding, advertising, interactive rich-media, promotions, and websites

 - Create sales collateral, presentations, and marketing materials

Christine Donovan