Patricia Callaway

Patricia Callaway is the Partner and Account Director at Manual, a successful design and branding agency based in San Francisco.1 She co-owns the company with her husband, Tom Crabtree.1

Background and Career

Patricia Callaway has an American background, having previously worked in marketing and communications.1 She met her husband Tom Crabtree while they were both working in London, and in 2006, the couple relocated to San Francisco.1

Role at Manual

At Manual, Patricia Callaway is responsible for:

• Running the business side of the company1
• Managing client services as the Head of Client Services2
• Collaborating with her business partner Tom Crabtree

Patricia appreciates the diverse nature of her role, stating, "We work with so many different types of people, and that's something that I love."1

Company Overview

Manual, under the leadership of Patricia Callaway and Tom Crabtree, has:

• Grown from a small startup to a successful agency in seven years
• A full-time staff of seven plus a year-round intern
• Produced design systems, communications, and packaging for major clients like Google, Nike, and the Yerba Buena Center for the Arts
• Developed an extended network of collaborators, including developers, photographers, writers, and brand strategists

Patricia Callaway's LinkedIn username is indeed patriciacallaway, as confirmed by her LinkedIn profile.2