Christian Sarkar

Christian Sarkar is an accomplished author, entrepreneur, consultant, and thought leader in marketing and business strategy. He is the Co-Founder of the Regenerative Marketing Institute, which he established in July 2021 along with Enrico Foglia and Philip Kotler.3 The institute focuses on researching and promoting practices that regenerate the Common Good.3

Professional Background

Sarkar is the founder of Double Loop Marketing LLC, a marketing consultancy.1 He has extensive experience in ecosystem strategy, brand activism, and thought leadership diffusion.1 His expertise includes:

• Ecosystem Strategy
• Regeneration Strategy
• Brand Activism
• Double Loop Marketing™
• Problem Solving

Notable Collaborations and Projects

Christian Sarkar has been involved in numerous impactful projects and collaborations:

• Co-founder and editor of The Marketing Journal with Philip Kotler13
• Co-founder of the Wicked7 Project, an open-innovation initiative to address urgent global problems3
• Founder of Ecosystematic, an ecosystem strategy consultancy13
• Co-founder of ActivistBrands.com and FIXcapitalism.com3

Recognition

In 2021, Sarkar was named to the Thinkers50 Radar of global management thinkers, primarily for his work on brand activism.12 He was also shortlisted for the 2021 Thinkers50 Breakthrough Idea Award.2

Publications

Christian Sarkar has co-authored several books, including:

• "Regeneration: The Future of Community in a Permacrisis World" (2023) with Philip Kotler and Enrico Foglia12
• "Brand Activism: From Purpose to Action" (2018) with Philip Kotler1
• "Losing Our Democracy" (2020) with Philip Kotler1

His concept for a $300 House, first described in Harvard Business Review with Vijay Govindarajan in 2010, won the Thinkers50 Breakthrough Idea Award.2

Christian Sarkar continues to be an influential voice in marketing, brand activism, and regenerative business practices, advocating for solutions to global challenges through his various initiatives and collaborations.