Chris Goward

Chris Goward is a prominent figure in the field of customer-obsessed experimentation programs, dedicated to helping companies make confident decisions based on evidence.

Founding WiderFunnel in 2007 as a testament to evidence-based decision-making, Chris has worked with renowned companies like HP, IBM, Dollar Shave Club, and Intercom to enhance their experimentation programs globally.

Through WiderFunnel, he employs a blend of Behavioral Science, Data Science, and customer experience methodologies to drive business growth and success.

Chris is also the author of the influential book 'You Should Test That!', a comprehensive guide based on his extensive experience of running numerous A/B tests on various websites, revolutionizing conversion optimization practices.

Having a strong educational background in Biochemistry from Simon Fraser University, Marketing, Management from British Columbia Institute Of Technology, and Bachelor Of Commerce In Entrepreneurship from Royal Roads University, Chris brings a holistic approach to his work.

In addition to his role as Founder & Managing Director at Conversion, Chris has contributed to various organizations including Forbes Agency Council, Liftmap, LinkedIn, and has authored content for John Wiley and Sons.

Driven by the belief that there is always a better way, Chris Goward continues to inspire and educate through keynote speeches at conferences worldwide, advocating for innovative and data-driven decision-making.