Yixu Lu

Charlie Lu is a data-oriented and self-motivated individual with a passion for aspiring to become a successful marketer. His educational background includes a Master of Science in Marketing Analytics from the University of Rochester, a Bachelor's degree in English Literature from Southeast University, and experiences as an exchange student at the University of California, Los Angeles, and a participant in a summer program at Michigan State University.

Charlie's professional journey includes roles such as Marketing Management Trainee at 飞利浦, 数据运营实习生 at 字节跳动, Sales Assistant Intern at Siemens, International Cooperations intern at 江苏凤凰出版传媒股份有限公司, and Supply Chain Intern at Cargill. Through these positions, he has honed his skills in data analytics using tools like R, MySQL, Tableau, and Advanced Excel, digital marketing with certifications in Google Analytics/Google Ads, machine learning techniques such as MARS, K-NN, Random Forest, Word2Vec, and Neural Networks, statistical modeling including Logistic/Linear Regression, Anova, Cross-validation, Hypothesis Testing, A/B Testing, as well as market research methodologies like Segmentation, Focus Group, and Conjoint Analysis.

Apart from his technical skills, Charlie is proficient in various languages including English, Chinese (Native), and has conversational Japanese proficiency. With his diverse educational background, comprehensive skill set, and practical experience in various organizations, Charlie Lu is well-positioned to excel in the field of marketing and data analytics.