Taylor Leet-Otley

Taylor Leet-Otley is the Consumer Research Lead at The Good Food Institute (GFI), a nonprofit organization dedicated to transforming the global food system towards more sustainable practices. His role involves researching consumer attitudes and behaviors related to food, particularly focusing on how to encourage the adoption of sustainable food choices, including plant-based and cultivated proteins.134

Background and Responsibilities

• Research Focus: Taylor's work centers on understanding consumer needs and beliefs, which helps GFI align its initiatives with market demands. This includes identifying trends that could drive the adoption of alternative proteins.4
• Organizational Role: As part of GFI, he contributes to efforts aimed at making alternative proteins competitive with conventional meat in terms of taste and price. This aligns with GFI's broader mission to mitigate climate change and improve food systems globally.23

Professional Journey

• Education: Taylor Leet-Otley holds a degree from Wesleyan University, which likely provided a foundation for his analytical skills in consumer research.5
• Experience: Before joining GFI, he had been involved in various roles that emphasized research and consumer insights, although specific past positions were not detailed in the sources.

Impact

Taylor's work is integral to GFI's strategy of influencing public perceptions and behaviors around food consumption, thereby fostering a transition towards more sustainable dietary choices. His insights are crucial for developing effective communication strategies that resonate with consumers and promote alternative proteins as viable options in everyday diets.13

In summary, Taylor Leet-Otley plays a vital role at The Good Food Institute by bridging consumer research with actionable strategies aimed at enhancing the sustainability of food systems.