Dominique Kennerly is an accomplished professional with a strong background in media and data analytics.

In the role of Associate Director at Formerly Known As, Dominique has successfully led insights and recommendation efforts for numerous campaigns in North America, with a total worth of over $200 million and generating more than $250 million in revenue.

With over 5 years of media experience, Dominique efficiently utilizes data analytics tools like Tableau and Google Analytics to create client-facing decks that effectively communicate performance, impact, and action plans.

Dominique's educational journey includes a Bachelor's Degree in Marketing with a Digital Emphasis from The University of Georgia, a Master of Science in Data Analytics from Georgia Institute of Technology, and a Data Analytics Certification from General Assembly.

Having worked in various positions at organizations like The Home Depot, Mindshare, and InterContinental Hotels Group, Dominique has honed her skills in providing actionable insights and recommendations based on data-driven analysis and industry best practices.

Passionate about technology, digital marketing platforms, and analytics, Dominique is committed to continual learning and taking on new challenges.

Her ability to collaborate effectively with internal and external stakeholders, including senior management, media partners, and vendors, ensures alignment and the successful delivery of campaign objectives and client expectations.

Dominique's diverse experience includes roles ranging from Lead Analyst to Digital Investment Associate, showcasing her adaptability and expertise across different facets of the media and marketing industry.