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Charles Dickerson
Sports Marketing Manager
Charles Dickerson is an expat of the creative world leveraging his diverse background to drive insights for multi-million dollar ad budgets.
With experience managing teams for paid social, programmatic, search, & strategy for global clients, Charles played a pivotal role in transitioning AT&T from its previous agency to Hearts & Science.
At Hearts & Science, Charles established the first social/digital hybrid team for AT&T in Los Angeles and contributed significantly to campaigns involving top entertainment assets and personalities like Taylor Swift, Ariana Grande, Lady Gaga, and Usher.
His work extended to showcasing AT&T's merger with WarnerMedia through enterprise-wide initiatives around popular franchises like Game of Thrones and Harry Potter, linking AT&T Retail to hit TV shows, movies, talent offerings, and gaming.
Charles also contributed to national sports launches including NBA programs for AT&T, while enhancing consumer products for prominent sports leagues like MLS, PGA, NFL, & NCAA Basketball.
Educationally, Charles Dickerson pursued Bachelor of Arts in Advertising and Business Administration from the College of Mass Communication at Texas Tech University.
Throughout his career, Charles held various key positions at notable organizations like Dribbleup, TuckerThurman, Premier Online Marketing, WorkReduce, Hearts & Science, The Dallas Morning News, CheapCaribbean.com, ReachLocal, Dieste Inc., Microsoft, Time Warner Cable, and The Coca-Cola Company.
His roles ranged from Marketing Manager, CEO, Head of Enterprise Strategy, VP of Media & Strategy, Senior Director of Paid Media, Media Director, Associate Director of Social Media, to Programmatic Media Manager, Digital Media Manager, Digital Marketing Engineer, Digital Media Specialist, Art Director, Brand Ambassador, Field Manager, and Brand Marketing professional.