Joe Whatnall

Joe Whatnall is a digital performance and brand marketing leader who currently holds the position of Global Agency Development Manager at Amazon.1 With over 14 years of experience in the industry, he has developed expertise in various areas of digital marketing, including SEO, paid search, paid social, and programmatic advertising.

Professional Background

Joe has a wealth of experience leading high-performing teams across multiple digital marketing disciplines, including Search, Social, Programmatic, and SEO functions.1 His role at Amazon involves working closely with agency partners to develop and implement effective advertising strategies.

Recent Activities

Amazon Ads Team Collaboration:: Joe recently spent time with the Amazon Ads team at IPG Mediabrands UK's offices, discussing advertising strategies and solutions.3

Agency Partnerships:: He has been actively engaging with various agencies, including a recent session with Mindshare global and UK teams, where he shared the latest Amazon advertising innovations.4

Mentoring and Industry Involvement

Joe is committed to nurturing talent in the marketing industry. He has been mentoring Strategic Marketing Masters students from the University of Greenwich, demonstrating his dedication to supporting the next generation of marketing professionals.25

Expertise in Voice Search

In addition to his current role, Joe has shown interest and expertise in emerging technologies like voice search. He has written about the importance of voice search optimization, noting that 50% of all searches were expected to be triggered by voice in 2020, with 1.6 billion voice assistants projected to be in use.6

Joe Whatnall's LinkedIn profile (username: jwhatnall) serves as a platform for him to share insights, connect with industry professionals, and showcase his expertise in the rapidly evolving field of digital marketing and advertising.