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Dave Cohen
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Dave Cohen is the Chief Marketing Officer (CMO) at DON'T QUIT! Sports Nutrition, based in the New York City Metropolitan Area.1 Here are some key details about his background and experience:
Professional Experience
Dave Cohen is a senior marketing professional with 25 years of experience in developing and activating integrated sports and entertainment marketing partnerships.1 His areas of expertise include:
- Brand Marketing
- Sports Marketing
- Entertainment Marketing
- Athlete Marketing
- Influencer Marketing
- Grassroots/Event Marketing
- Digital Marketing
- Social Media
- Sponsorship
- Public Relations
Current Role
As CMO at DON'T QUIT! Sports Nutrition, Dave has been in this position since March 2023.1 DON'T QUIT is described as one of the fastest-growing sports nutrition brands, offering clean and healthy sports energy and hydration drinks, protein drinks, and upcoming adult nutrition shakes.1
Company Background
DON'T QUIT! Sports Nutrition is backed by notable investors and partners, including:
- Keurig Dr. Pepper
- Madison Square Garden
- L Catterton
- Sweetwater Private Equity
- LA Libations (beverage incubator behind brands like Body Armor and CORE Water)
The brand also has partnerships with prominent athletes and fitness personalities, such as NFL players Damar Hamlin and Saquon Barkley, and Peloton Instructor Kendall Toole.1
Previous Experience
Before his current role, Dave held several significant positions in the sports and marketing industry:
- EVP Marketing & Strategic Partnerships at X2 PERFORMANCE® (2021-2023)
- VP Global Marketing at MISSION (2010-2016)
- VP Global Partnerships at AEG (2008-2010)
- Business Development at Creative Artists Agency (2007-2008)
- Various roles at Madison Square Garden and NBCUniversal Media
Education
Dave Cohen holds a Bachelor of Science in Sport Management from the University of Massachusetts, Amherst, which he completed between 1994 and 1998.1
Awards
He was recognized as Sports Marketer of the Year by NY Sports Journalism in January 2013.1
Highlights
