Cestjon McFarland

Cestjon McFarland, COO & General Counsel at SyncFloor

Cestjon McFarland is the co-founder, COO, and General Counsel of SyncFloor, a music licensing startup based in Seattle. Along with co-founder Kirt Debique, a 20-year Microsoft veteran, McFarland started SyncFloor in 2017 with the goal of transforming the music licensing industry.14

Background

• McFarland is a veteran intellectual property attorney134
• Prior to co-founding SyncFloor, he served as General Counsel and Head of Business Affairs at the company
• He has a professional profile on LinkedIn with the username cestjon-mcfarland-027a8052

SyncFloor's Mission

SyncFloor aims to simplify the process of finding and licensing commercial music for creative professionals like music supervisors and production teams.15 The platform uses natural language search to allow users to search for tracks based on cultural references and "vibe".1

Recent Developments

• In 2020, SyncFloor received a $200,000 investment from Betaworks, a startup studio and venture capital firm, as part of their Audiocamp program1
• The investment helped SyncFloor implement key integrations with industry partners1
• McFarland described the investment as "the next step in our push to change how sync deals are made and how production professionals and music supervisors find music"1