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Celine Tan
Client Partner @ Facebook (FMCG, Retail) - Ex-Regional Brand Director @ Estée Lauder Companies with highest growth% records - Help brands achieve business goals through innovative strategic solutions - Mentor - Optimist
Professional Background
Celine Tan is a dynamic high performer with over a decade of experience in various leadership roles within prestigious Fortune 500 companies. Renowned for her expertise in brand general management, Celine has successfully managed a diverse team of 33 office members and over 120 sales staff across the Asia-Pacific region. Her strategic vision and thorough understanding of brand management have enabled her to maintain a healthy Profit & Loss (P&L) statement, proving her strong acumen in not only marketing but also financial stewardship. Celine’s impressive career reflects her commitment to growth and innovation, making her a respected figure in the industry.
In 2019, Celine made a bold decision to step out of her comfort zone, transitioning from the fast-moving consumer goods (FMCG) sector to the burgeoning tech industry. This career pivot showcases her resilience and adaptability, as well as her unwavering dedication to acquiring new skills and experiences. This willingness to embrace change speaks volumes about her personal philosophy - that life is shaped by our reactions to challenges and the positive learning attitudes we cultivate.
Education and Achievements
Celine’s educational background sets a strong foundation for her multifaceted career. She studied GCE A Levels in Sciences at Temasek Junior College, demonstrating her analytical skills and scientific acumen. She then pursued a Bachelor of Social Sciences in Psychology and Marketing at Singapore Management University, which enriched her understanding of consumer behavior and marketing strategies.
Throughout her career, Celine has taken on various roles that have each contributed to her extensive experience and comprehensive skill set. She began her career as a Management Trainee at L'Oréal, where she laid the groundwork for her marketing expertise. She soon ascended the ranks to become a Trade Marketing Executive, followed by a Product Executive role with Lancôme. Her impressive tenure continued as she transitioned into the role of Assistant Product Manager and subsequently the Group Product Manager for Giorgio Armani Beauty at L'Oréal.
After making significant contributions at L'Oréal, Celine took the reins as Travel Retail Asia Pacific Retail Manager, where she demonstrated her ability to drive sales and enhance brand visibility in a competitive market.
Celine’s journey at The Estée Lauder Companies Inc. marked a significant turning point in her career. As the Regional Marketing Manager for brands including Tom Ford Beauty, Origins, and Glamglow, she showcased her ability to lead marketing strategies that resonate with consumers. Her promotion to Regional Brand Director solidified her reputation as a high-caliber leader, where she oversaw brand management, marketing initiatives, and sales strategies across the Asia-Pacific region.
Currently, Celine serves as a Client Partner at Facebook, where she leverages her extensive experience in brand management and growth hacking to help clients navigate the dynamic digital landscape. Her role affirms her position as a thought leader in both the marketing and technology realms, where she continues to drive innovation and push boundaries.
Achievements
Celine's career is dotted with numerous achievements that highlight her capability as a leader and innovator. Known for her growth mindset, she has a strong interest in growth hacking and innovative marketing strategies, which she has successfully implemented throughout her career. Her ability to visualize and execute on these strategies has been a key factor in her success in increasing brand presence and driving revenue growth across the organizations she has been part of.
Additionally, Celine is recognized for her excellent team management skills, where she fosters a collaborative and empowered environment among her team members. Her commitment to team success is evidenced by her effectiveness in managing extensive teams and ensuring alignment with business goals across various markets.
In her current role at Facebook, Celine continues to be an influential force in digital marketing, helping clients capitalize on emerging trends and technologies. Her contributions are not only impactful but also reflect her dedication to professional development and a passion for creating meaningful connections through innovative marketing efforts.
Celine Tan is more than just a leader; she is a mentor, a team player, and a trailblazer in her industry. Her journey is marked by a commitment to personal growth and an unwavering belief in the power of positivity and strategic planning in shaping one's career and life.
tags':['Fortune 500 experience','leadership roles','brand management','growth mindset','marketing strategies','digital marketing','Asia-Pacific expertise','FMCG transition','Client Partner at Facebook','The Estée Lauder Companies Inc.','L'Oréal career','growth hacking','team management','psychology and marketing education','professional development'],'questions':['How did Celine Tan transition from the FMCG industry to the tech sector, and what skills did she acquire along the way?','In what way has Celine Tan’s background in psychology influenced her approach to marketing and brand management?','What specific growth hacking strategies has Celine Tan successfully implemented in her roles, and what impact did they have on brand performance?','How does Celine Tan foster a collaborative team environment among her 33 office team members and over 120 sales staff?','What lessons has Celine Tan learned from her diverse experiences at Fortune 500 companies that she applies in her current role as a Client Partner at Facebook?'],
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Celine Tan
bio
I am a dynamic high performer with more than a decade of experience across Fortune 500 companies. I’m experienced in Leadership roles specializing in brand general management which consists of managing 33 office team-members and 120+ sales staff across Asia-Pacific and maintaining a healthy P&L. Colleagues know me for my growth mindset due to a strong interest in growth hacking and innovative marketing strategies. I have a strong interest in growth hacking and innovative marketing strategies. Understanding that my career is a marathon, I took the plunge out of my comfort zone in 2019 to leave the FMCG industry and pick up new skills and experiences in the growing tech industry. Im proud to live by the belief that our lives are not determined by what happens to us, it's determined by how we plan and react, and the kind of positive learning attitude we choose. #disruptor #growth #generalmanagement #omnichannel #pivot #branding
education
Studied GCE A levels, Sciences at Temasek Junior College Studied Bachelor of Social Sciences, Psychology and Marketing at Singapore Management University
organizations
- Client Partner at Facebook - Formerly Regional Brand Director – Origins/ GlamGlow/ Becca Travel Retail APAC at The Estée Lauder Companies Inc. - Formerly Regional Marketing Manager – Tom Ford Beauty/ Origins/ Darphin/ Glamglow/ Kilian Travel Retail APAC at The Estée Lauder Companies Inc. - Formerly Travel Retail Asia pacific Retail Manager at L'Oréal - Formerly Group product manager - Giorgio Armani Beauty at L'Oréal - Formerly Assistant Product Manager at L'Oréal - Formerly Trade Marketing Executive at L'Oréal - Formerly Product executive - Lancôme at L'Oréal - Formerly Management Trainee at L'Oréal
Location
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