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Melody Rault
Director, Consumer Engagement, Origins at The Estée Lauder Companies Inc.
Melody Rault serves as the Director of Consumer Engagement for Origins, a brand under The Estée Lauder Companies Inc. She has been in this role since January 2018, focusing on enhancing consumer relationships and engagement strategies for the brand. Rault is recognized for her innovative approaches to marketing, particularly in integrating wellness themes into beauty products.
Rault's recent initiatives include a collaboration with Erewhon, a health-focused grocery chain, to launch a cold-pressed juice inspired by Origins' Mega-Mushroom skincare line. This partnership aimed to connect with health-conscious consumers and influencers through experiential marketing events that emphasized ingredient storytelling and brand synergy. She stated that the collaboration was designed to position Origins within the wellness culture, thereby expanding its appeal beyond traditional beauty consumers.12
In addition to her current role, Rault has held key positions in various renowned organizations throughout her career, showcasing her expertise in consumer marketing and engagement strategies.3 Her professional background reflects a commitment to blending beauty with health and wellness, aligning with contemporary consumer trends that prioritize holistic well-being.2
