Orrea Light

Orrea Light is an experienced professional in the beauty industry, currently serving as the Vice President of Product Development Global Marketing at The Estée Lauder Companies Inc.12 In her role, she focuses on determining future product launches for the brands under her purview.1

Light describes her approach to her work as being akin to a sociologist or anthropologist for beauty. She emphasizes the importance of studying the consumer landscape, looking for nuances and signals to predict future trends.1 Her job involves extensive travel, as she believes in the importance of experiencing different cultures and understanding how people around the world perceive beauty.1

Career Highlights

• Current Position: Vice President of Product Development Global Marketing at The Estée Lauder Companies Inc23
• Industry Focus: Beauty and cosmetics
• Expertise: Collaborative leadership, driving meaningful impact, and global product development2

Professional Approach

Light's approach to her work is characterized by:

1. Global Perspective: She travels extensively to gain insights into how different cultures approach beauty1
2. Consumer-Centric: She studies consumer behavior and preferences to inform product development decisions1
3. Forward-Thinking: Light uses predictive information to anticipate future trends in the beauty industry1

Orrea Light's background in the Fashion Institute of Technology's Cosmetics and Fragrance Marketing program likely contributed to her success in the beauty industry.1 Her role at Estée Lauder allows her to combine her passion for beauty products with data-driven decision-making and innovative approaches to product development.1